![](https://sashatilley.design/wp-content/uploads/2021/12/brfc-guidelines-render-1024x372.png)
![](https://sashatilley.design/wp-content/uploads/2021/12/brfc-guidelines-render-1024x372.png)
Heading into the 2021/22 season, the club was going through a period of growth and change. This led to the need for an overhaul of the brand guidelines to provide direction and clarity for the clubs design and marketing efforts.
Collaborating with Brisbane Roar FC’s media and marketing team, I researched, designed and implemented a set of guidelines that could be used to to provide direction for designers moving forward.
![](https://sashatilley.design/wp-content/uploads/2021/12/brfc-guidelines-BTR-1024x1024.png)
![](https://sashatilley.design/wp-content/uploads/2021/12/brfc-guidelines-BTR-1024x1024.png)
![](https://sashatilley.design/wp-content/uploads/2021/12/brfc-guidelines-crest-1024x1024.png)
![](https://sashatilley.design/wp-content/uploads/2021/12/brfc-guidelines-crest-1024x1024.png)
![](https://sashatilley.design/wp-content/uploads/2021/12/brfc-guidelines-Colour-1024x1024.png)
![](https://sashatilley.design/wp-content/uploads/2021/12/brfc-guidelines-Colour-1024x1024.png)