How I helped

Working with the committee for Syezd 2019 – A Russian Orthodox Youth Retreat – My role was to assist with all the branding, website design, advertising and merch. The key objective was to make the look and feel represent the target audience better and better fit the event. Inspiration was drawn from the location of this year’s retreat, Bribie Island and the theme, “Fruit of the Spirit”.

The keystone pieces of the project were a fully redesigned website with a basic eCommerce system and a hero illustration that would be present across the entire brand. Drawing inspiration from the location and theme, the imagery took on a fun and playful feel inspired by retro travel posters.